• Video Marketing: How To Use Good Videos To Increase Sales In Excel
• Video Marketing: How To Use Good Videos To Increase Sales On Amazon
• Video Marketing: How To Use Good Videos To Increase Sales In Quickbooks

Sales & Marketing. Business & Finance. Since videos increase people’s understanding of your product. You won’t have to spend hundreds of thousands or millions to use this very good. Broadly speaking companies use video marketing to increase their sales, build brand awareness as well as trust, to keep their current customers informed, and to reach out to potential customers. The platforms most commonly used by marketers for posting social media marketing videos and video ads are Instagram, YouTube, and Facebook.

Webinars are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events to occur even when participants come from remote locations. These are made possible through online technologies like TCP/IP. Some great examples of oft-cited webinar services include Google Hangouts, and ClickMeeting.

Many people today consider webinar as the next big thing in marketing since it offers real-time connectivity and interaction between the presenter or presenters plus guests and the audience that are interacting with them.

Here are the eight reasons why a webinar is a great marketing tool:

1. Webinars are Convenient: On-demand webinars are quite convenient to have because at this point, everyone has an online connection and a means to access it. Chances are, many of your business colleagues, partners, and customers have Internet access as well. Conducting webinars allow you to connect with everyone around the world without having them to leave their home.

A positive experience from a customer with a video ad can increase purchase intent by 97%. Also, 64% of customers are more likely to buy a product online after watching a video about it. While you can increase your conversion rate by using video marketing, you can’t just make any video and stick it out there hoping for favorable results. Netflix understood that usage and adoption of DVDs would gradually decline and worked aggressively to increase adoption of streaming video. Marketing Takeaway: Not all forms of marketing remain effective. As a marketer, you need to have clear analytics and return on investment metrics for both outbound and inbound marketing strategies. Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2021 — and with good reason. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there.

2. Webinars Can Help with Your Promotions: If you want to promote your site or company with the help of webinars, then it’s all possible. Webinar presentations, even informational ones, can increase the exposure of your business or company altogether. It’s all thanks to the concept of webinar marketing that you can “weaponize” your webinar conferences in a promotional perspective in order to use it as an outlet to present your products and services to your audience at large. Since videos increase people’s understanding of your product or service by 74%, having a webinar with full video on demonstrating or explaining the virtues of your product through a presenter can have a huge impact on how people view what your company is providing, more so than simple advertising copy.

3. Webinars Establish Your Credibility: By having a webinar, you’ll be able to give more credibility to your ideas. The simple act of putting on webinars will allow you, the people you’re talking to, and the people who are watching, to understand your concepts and establish agreements. You’re presenting and sharing ideas in a forum of like-minded people, building upon them and even widening your viewpoints of the world around you. Webinars are particularly effective in bringing people and their perspectives together. This allows for an evolution of ideas to come about, instead of it being stuck on an echo chamber in board meetings full of “yes” men. Everyone has a voice in a conference, including those watching it in the form of a sidebar comment box.

4. Webinars Have Huge Applications on Training and Education: Webinar live streams and webcasts can include how-to videos that showcase training in various fields of study and concepts. It’s the sort of training that can be done online, broadcasted live and in real-time (plus archived for posterity), and offers immediate feedback from the viewer in question through real-time comments. Just as you can use webinars to increase understanding of your products and services as another form of web video, so too can you introduce concepts for the sake of educating the viewer. You can cover a wide range of topics plus do on-the-spot communications or even interactive evaluations on multiple viewers (instead of having one-on-one chats on programs like Skype).

5. Webinars Can Create and Increase Brand Awareness: Brand awareness is a concept that involves making audiences more aware of a brand or product through consistent promotion, advertisements, marketing, and labeling focused on a single theme, message, or identity. Having a webinar set up will allow your audiences to have a visual image of your brand, resulting in a bigger consumer base when everything is said and done. You can do it through the hard sell method of outright promoting your products or services every other break or at the start of your webcast or through subtler means.The topic itself can lend towards increasing brand awareness if it’s your product or the market it belongs to is being mulled upon by everyone on a given panel.

6. The Consumer Reach of Webinars Is Quite Impressive: Having a webinar, especially involving news and current events that are burning holes in everyone’s minds, enables you to reach to most people, particularly your target audience if you play your cards right. By applying creative design and marketing every time you have a webinar up and running, you’ll be able to draw an audience in and will provide for new potential leads for your site and customers for your business. The more engaging your webcasts are, the more invested the audience will be to watching each “episode” of your webinar.

7. Webinars Helps Build You a Bigger Audience and Contact List: Just like with podcasts or simply having a YouTube channel, every webinar you made forges new contacts. Webinars allows you and other presenters to build an audience in the form of viewers or even other people on your panel. You can get guests on your every meeting to talk about anything related to your market.In fact, the guests themselves can serve as new contacts that could bring in a whole new audience to your business, especially if the guests you have on the webinar have their own followers.

8. Webinars Are Cost-Effective Solutions: Webinars aren’t that much expensive and some of them are even available for free. Others have a fee, but that fee comes with the assurance of better, more flexible features and benefits when compared to the issues and bugs associated with free services. Regardless, the overhead for a webinar solution doesn’t cost a lot. Like organic results in search engines or broadcasting yourself through YouTube, you won’t have to spend hundreds of thousands or millions to use this very good marketing platform. In most cases, all you really need to have is a decent Internet connection, a service provider for your webinar, and a computer.

Conclusion

With that in mind, Webinars are considered huge marketing tools primarily because conducting them gets your service information out there in the form of communication with your clientele or conducting broadcasted board meetings across the Internet on short notice and with low overhead cost, sometimes done at the comfort of your own home.

By conducting your own webinar, you’re allowed to present your ideas to a greater audience and discuss with them and the people in your panel how valid they ultimately are, establishing huge marketing awareness and better consumer bonds in the process.

There is no one right way to make a product video. Depending on your vertical, customers have various expectations on what they want to see. And, they have various needs based on how they make purchasing decisions.

There are a few things though that are common to all the best product videos out there.

• They tell a story: Without context, your product video isn’t going to make any sense. You could produce tons of product videos for your product page that just show the item in a 360 degree spin. But, what’s the point in spending the money to produce such a video that you can’t really use anywhere else? Your video needs to be branded. It needs put your product or service in context. That often means it needs to be shown in use, as a great example of your product — and why the customer can’t resist it. Use the video to continue re-iterating on your brand values and promise: essentially, a how-to video that can be repurposed throughout your marketing.
• They are short: Aim to make a video topping out at 30 seconds — especially for the sake of sharing on social media. Yes, it’s hard to distill a message down to half a minute, but the best product videos make it look like a cinch. Some of the videos below go over this threshold, but pay attention to what’s happening in the video as to why. Some audience segments will be OK with extra video length if you’re pulling on other emotional strings.
• They are human: The point of a product explainer video is to increase relate-ability between your brand and your customer. Text and images don’t get this across as well. You want the video production to show emotion and honesty — whether it shows actual people or is an animated video. You want potential customers to walk away feeling as though you understood them, and spoke to the core of their best self.

All of the videos below accomplish each of these things in varying degree.

Do you have a product video you love to rewatch? Share it with us and we’ll add it to the list.

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Nine Line

No one said your product videos needed to be serious. This video combines the brand’s humor with its niche product line (with superb audio narration). And, it does it in under 30 seconds, without a single word said.

Man Crates

The voice alone is entertaining, but that isn’t why this product demonstration video makes the best of the best list. This video showcases both the brand spirit as well as what a consumer can expect to get in the box, and from the opening experience.

It does all of this in under 30 seconds.

Native Union

Technology product videos are often some of the best. You can thank Apple’s legendary advertising for that. Of course, this video will show you where Apple could have used a little more innovation.

Native Union tells a beautiful story of convenience for modern technology customers – which at this point, is near all of us.

The light in this video is subtle and crisp. The home reminds viewers of their own, or of the one they want. This video touches on both need and want – pushing viewers closer to conversion.

Raspberry Pi

Never underestimate the power of transparency and and relatability. And, know your audience! This video nails both, with the founder giving a personal story behind why he started the company, and speaking directly to people to like him, or parents of kids like he used to be. This video pulls heavily on the nostalgic heartstrings – and reminds how technology is truly changing the world for the better.

Training Mask

With some products, it is essential to show the item in action. This video is simple, but it gets the point across, especially to prospective buyers. This is a niche product for a niche audience, one dedicated to training and betterment, an audience that wakes up before the sun to train before work – and do it all over again, for a single moment of ultimate glory, and hundreds of smaller ones along the way.

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Kelty

This product demo video combines a product description as well as a how to for set up. It’s simple in scope – but it is everything anyone would need to decide if they wanted to buy the product. This is the definition of bringing the offline buying experience to the online world.

NaturallyCurly

NaturallyCurly doubles as a media brand and an online shop. Their product videos are thus linked with content series and campaigns, meaning there are very rarely any one offs.

We chose this video because of the #HaveYouTriedThis tag, which encourages users to interact on social media. Plus, any video with an adorable child that takes less than 15 seconds to get the point across is a winner.

Glory Cycles

The power of music and movement is strong with this one. With sports products, it is essential consumers can see the product in action. This video accomplishes that, as well as provides a short storyline, giving the video more depth.

Video Marketing: How To Use Good Videos To Increase Sales In Excel

Also note that you can use connotations to add product details and links back to your site from the video.

Marucci

How do you stand out from your competitor’s? If it’s with a customer-focus, then video is a great way to tell that story.

In this video, Marucci takes a jab at competitors who release new models of product every year. Instead, the spokesperson goes into detail on why this new model took years of customer feedback, research and new technological advances to turn it into a reality.

All in all, Marucci comes out the real winner here.

Sierra Designs

Consumers trust people they can relate to. Thus Sierra Designs video is perfect for speaking to a hiking and camping crowd. The designer, featured in the video, talks through everything he did to make this tent the perfect tent for an avid hiker and camper.

Think of this video as an online version of an in-store employee. He answers all the questions a consumer could possibly have – and does so with an aire of expertise consumers are bound to trust.

Solo Stove

Not only does this video show the product in action, it also explains the brand’s positioning and gives background as to how and why the product came to life. This video perfectly combines both storytelling and product showcasing, making it perfect for use in all channels: on a product page, in paid advertising, etc.

SISU Mouthguards

There is nothing insanely compelling about this video, except for the use of an expert. If your product stands heads above the crowd and there are professionals, like doctors or influencers, willing to speak to it – use them.

This video’s power is in it’s doctor-approved messaging, which increases consumer trust in the item and the brand.

Josie Maran

Product videos don’t just have to be about the product in question. Good videos tell a story. In this video, Josie connects the dots between motherhood, health, beauty and natural skincare in an engaging way. The new product’s back story is brought to life, and made more relevant for her brand’s audience.

Onzie

Music is a key element to a great product video. In this case, Onzie nailed it. Onzie is a fitness line geared toward women – so this video is aimed at capturing an entirely new market. The music keeps it upbeat and creative. You wouldn’t know this was their first video go-around with a new audience segment.

Dorco USA

Does this video take the 90’s tech vibe too far? Maybe – but it also does a great job at clearly explaining all the benefits to the razor in comparison to anything else on the market. Consumers comparison shop now more than ever. And, for products typically bought in-store, like Razors, it essential to have a video that shows consumers all the things they’d look for when purchasing in person.

Video Marketing: How To Use Good Videos To Increase Sales On Amazon

Redbaby

The biggest goal for any product video is to bring the product to life, showing the viewer everything they’d want to know or ask about if they were looking at the product in store.

This video does a great job at addressing every detail on the item – while showing it in action.

Kap7

Again, with sports products, it is very important to show the product in use. Kap7 wins points here for offering tips in the video for how to use the product in training and to improve skills at the sport.

Plus, the actor in the video is a Water Polo Olympian. Not bad.

And there you have it — the best video commerce experiences we’ve seen online today. These help set the standard as you craft a video strategy for your online business. If you come across any more standout video marketing examples, be sure to leave them in the comments below and we may update this article with your suggestion!

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Video Marketing: How To Use Good Videos To Increase Sales In Quickbooks

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